our story

Hi, I’m Unushay — a mother of two and the founder of play all day.

My journey began while searching for toys that were both eco-friendly and thoughtfully designed to encourage open-ended play, without overstimulating children. I found the market saturated with plastic options, and struggled to find well-crafted wooden play equipment locally that supported movement, creativity, and independence.

With a background in furniture and interior design, and the support of my team of experienced craftsmen, I began creating the kind of play pieces I had been searching for. Using solid wood and non-toxic materials, we started creating a small range of pieces that felt more aligned with how I wanted my children to play and grow.

play all day was born from a desire to offer children better play experiences — ones that are safe, sustainable, and made to last.

why choose wood?

Inspired by nature
Our play equipment is crafted from natural materials that feel warm and grounding in little hands. Unlike many plastic toys that can contain harmful chemicals and toxins, wood offers a safer, more wholesome sensory experience for growing children.
Built to last
Durability is a key characteristic of wooden toys, making them highly suitable for passing down from generation to generation. While not indestructible, with proper care, wooden toys can withstand the test of time and retain their charm.
Eco-friendly
Wood is a renewable, natural resource that breaks down gently back into the earth — unlike plastic, which can sit in landfills for hundreds of years. Wooden toys require less chemical processing, create less long-term waste, and are designed to be repaired, reused, and passed down.
Smooth splinter-free rounded edges
Smooth, splinter-free
rounded edges
Non-toxic finishes
Non-toxic
finishes
Weight tested design
Weight-tested
design
Age recommendations
Age
recommendations
← back to home ✦

WHY WE BUILD

Some things are meant to be outgrown.
Childhood isn't one of them.

We believe the spaces our children grow up in should inspire movement, imagination and independence.

We believe play equipment can be thoughtfully designed.
Beautiful enough to live in your home.
Strong enough to be passed on.

Crafted locally. Made intentionally.

Welcome to a different kind of play.

Explore the Collection ✦

Designing a playroom? Chat with us